North Country Roots – Identity
North Country Roots is a medicinal marijuana company in Plattsburgh, New York. Located in what is known as the "north country" region of New York, they are one of the first medicinal marijuana companies to form in the state. Although the client chose this first logo concept, I thought it was worth sharing the second as well. 

Concept 1 simply conveys a root structure with the elongated ‘T’, which connects to the bordering square. The square encapsulates the graphic, holding it all together, referring to the companies focus on community. Concept 2 uses a rising arrow to convey the location in the North Country and the northern direction of a compass, as well as uplifting spirits of the ill.

01

 

01

 

01

 

01

Back To Top ↑